What Is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. At a high level digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. Search engine optimization (SEO)

SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. The channels that benefit from SEO include websites, blogs, and infographics. Using SEO can drive visitors to your website and increase your website traffic or selling.

Types of SEO :

• On page SEO
• Off page SEO
• Technical SEO

 

2. Social media marketing

Social media marketing means driving trafffic and brand awareness by engaging people in discussion online. It's promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

The most popular platforms for social media marketing :

• Facebook
• Twitter
• YouTube
• LinkedIn
• Instagram
• Snapchat
• Pinterest

3. Content marketing

Content marketing uses storytelling and information sharing to increase brand awareness. the creation and promotion of content assets for the purpose of generating traffic growth, lead generation, and customers. the goal of content marketing is to attract leads that ultimately convert into customers.

Content marketing strategy include :

• Blog posts
• Ebooks and whitepapers
• Infographics
• Digital Video 
• Podcasts and much more.

4. Email marketing

The concept of email marketing is simple you send a promotional message and hope that your prospect clicks on it. email is still the easy and most direct way to reach customers with critical information. Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. 

The different types of emails you might send in an email marketing campaign include like :

• In the body and in the subject line individualizes the content.
• Customer welcome emails.
• Subscription newsletters or updates.
• Events and discount offer.

 

5. Paid search

Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). Pay-per-click or paid search, is posting an ad on a platform and paying every time someone clicks on it. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages

Some of popular PPC include :

• Google Ads
• Paid ads on Facebook
• Twitter Ads campaigns
• Pinterest Ads campaigns
• Sponsored Messages on LinkedIn

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